Social Media Management
Did you know that Facebook has 1.7 billion users, with over 1.13 billion people logging on and using their app every single day?
That’s a lot of people and because of the powerful platform Facebook gives us, a huge audience for marketers to advertise to. Marketers spent over $17 billion in ads last year, generating billions in revenue from Facebook.
Factor in the non-paid advertising sales, social media marketing, viral content and more, and you will quickly realise that Facebook is WHERE IT IS AT to reach your customers at will, when you need to.
The problem is, to make use of this amazing platform you need to be ready to invest a LOT of time and a LOT of money, buying lots of different tools and mastering many different skills.
Think of even the most basic Facebook marketing task - the humble post. For maximum engagement, you need to use an image or video so right away, where are you going to get this image or video? You need to create it, and to do that you need software, templates. It also costs you time. You craft your image, upload it to Facebook and set up your post. Even doing this requires you to log into Facebook, dig into the page you want to manage, and create everything.
Surely something this simple shouldn’t be this much hassle, right?
How about trying to actually find good content to syndicate on your pages and groups? You better get a lot of browser tabs open and start searching youtube, google, facebook itself... and then try to order the results and work out what suits your audience and what is actually important. This is more of your precious time wasted.
Adalytix to the rescue
Now, maybe you want to simply manage your FB pages and groups, doing stuff like updating the cover image or monitoring how well your posts are doing.
Again, this is going to need you to open a load of different browser tabs and wade through lots of tedious admin pages and manually order things to get the data you need.
I could go on.
The point here is: even basic marketing tasks on platforms like Facebook become a HUGE drain on your time, money and resources, once you try to do the sort of things we, as marketers, need to do.
Luckily, we have the solution.