Know - Data Enablement
Our AI-powered platform can help you identify powerful insights within your data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. You’ll be able to foster and maintain deeper, more engaged relationships with your audiences and deliver deeply personal advertising everywhere it matters.
See panoramic views of your campaigns
Display, video, search, desktop, mobile, and connected TV aren’t separate silos for you or your audiences, so we give you the freedom to access and integrate your campaign data across your entire media plan. This gives you the power to make the right decisions about what’s working and what isn’t. Start with a holistic overview of your campaign performance, using intuitive wizards, visual workflows, and more to hone in on the specifics of your campaign to get even better results.
Make the most of the customer journey
For more effective advertising, let our industry-leading digital marketing solutions help you gain a deeper understanding of your audiences. We can help you leverage your full-funnel data to create a detailed portrait of each consumer’s unique interests, wants, and needs so your messages are always personal and powerful.
Give your content some context
It’s not enough to have just a cursory understanding of your audience—you need to know about every moment that matters, so you can message smarter. With our Data Management platform, you can centralize and activate consumer data from every channel. With our easy-to-use tools, you can maximize your relevance. Page-level contextual data and AI-powered sentiments analysis give you the power to decide when, where, and how to reach your audience at the precise time that they are engaging with the most brand-relevant topics.
Get creative with your data
Your campaign’s success depends on whether you really know which creative captivates and which of your formats, features, and experiences are really moving the needle. Our solutions can help you engage and convert consumers by creating individualized branded experiences that grab attention, captivate interests, and ultimately help you surpass your branding and performance goals.
Gain more control over your costs
With our easy-to-use tools, you can compare goals to actual results in seconds and calculate return on ad spend with confidence. Our solutions offer you all-media visibility into frequency, conversions, fraud and viewability so you can better manage your ad delivery across multiple DSPs and publishers. You’ll waste less spend, interact with more engaged consumers, and drive higher return on investment.
AI-enable data streams for bigger insights and better results
Our industry-leading AI looks at billions of data points across the campaign, consumer, context, creative, and cost, to help you predict the best message, time, and environment to achieve your goals. Plus, our AI continues to learn throughout the customer journey, helping you understand how your audiences respond to and interact with your brand in order to drive better performance.