What is a Digital Footprint?
No we're not talking about some hi-tech sneakers like in Back to the Future but what we're talking about here is what you do online! OK, don't panic, we're not going to give you the heeby jeebies about what you should and shouldn't do or look at, we'll leave that you but we're going to jargon bust this phrase for you right here right now and how that can affect what you see online in advertising terms. What actually is it? A digital footprint is a trail of data you create whi