What really is Digital Marketing? Part 1 - Content Marketing
Marketing in the Digital World The term “Digital marketing” gets thrown around a lot as if it were some sort of magic cure. I can assure...
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Should Banner Advertising be put to Rest?
Banner ads eh? Do you love them or hate them? We can guess on a scale of 1 to 'get off my screen' you will most likely gravitate to the...
How Artificial Intelligence is Changing the World of Advertising
Digital advertising has grown massively across a number of channels. For example as recently as 10 years ago, social media advertising...
What is a Digital Footprint?
No we're not talking about some hi-tech sneakers like in Back to the Future but what we're talking about here is what you do online! OK,...
What is the difference between a Google display network (GDN) vs a DSP?
Digital advertising can be a real mine field for many business owners in terms of measuring an accurate ROI. The small business community...