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What really is Digital Marketing? Part 1 - Content Marketing

Marketing in the Digital World The term “Digital marketing” gets thrown around a lot as if it were some sort of magic cure. I can assure ...

Should Banner Advertising be put to Rest?

Banner ads eh? Do you love them or hate them? We can guess on a scale of 1 to 'get off my screen' you will most likely gravitate to the l...

How Artificial Intelligence is Changing the World of Advertising

Digital advertising has grown massively across a number of channels. For example as recently as 10 years ago, social media advertising wa...

What is a Digital Footprint?

No we're not talking about some hi-tech sneakers like in Back to the Future but what we're talking about here is what you do online! OK, ...

What is the difference between a Google display network (GDN) vs a DSP?

Digital advertising can be a real mine field for many business owners in terms of measuring an accurate ROI. The small business community...

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