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    What really is Digital Marketing? Part 1 - Content Marketing

    What really is Digital Marketing? Part 1 - Content Marketing

    Marketing in the Digital World The term “Digital marketing” gets thrown around a lot as if it were some sort of magic cure. I can assure...
    Should Banner Advertising be put to Rest?

    Should Banner Advertising be put to Rest?

    Banner ads eh? Do you love them or hate them? We can guess on a scale of 1 to 'get off my screen' you will most likely gravitate to the...
    How Artificial Intelligence is Changing the World of Advertising

    How Artificial Intelligence is Changing the World of Advertising

    Digital advertising has grown massively across a number of channels. For example as recently as 10 years ago, social media advertising...
    What is a Digital Footprint?

    What is a Digital Footprint?

    No we're not talking about some hi-tech sneakers like in Back to the Future but what we're talking about here is what you do online! OK,...
    What is the difference between a Google display network (GDN) vs a DSP?

    What is the difference between a Google display network (GDN) vs a DSP?

    Digital advertising can be a real mine field for many business owners in terms of measuring an accurate ROI. The small business community...
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